I had a conversation with a new client recently. His employees have been encouraging him to “get a website and join the 21st Century“. He said “I guess they’re right, but we’re already really busy and I’m not sure we can take on more business right now“. It’s true – having a website can generate more business – but it can also work for you by reducing your workload. This particular client receives a ton of calls from prospective customers […]
I am surprised how often I wind up on a website requiring me to download and print a simple form – then fill it out and fax or mail it back – just to send a bit of information. Don’t get me wrong – I think PDF documents are great, and I use them all the time. But Web forms provide a simple, effective and immediate mechanism for getting information from visitors to a website administrator or owner. Web forms […]
The word ‘blog’ is short for ‘weblog’. A blog is actually a website with a standard structure that allows you, the blogger, the ability to regularly record and share information, opinions, images, videos and links with a world wide audience. If you want to blog, you will need to make a few decisions. Do I want a basic blog or do I want a website that has a blog as one of the pages? If you already have a website, […]
Your web developer may have already explained that your website will move up and down in search. For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search. Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo. Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]
Hard to believe it’s been 8 years. Black Cap Design started unofficially in 2005 and officially in 2006 and the little Black Cap logo has been our emblem from the start. What’s that old saying about the ‘shoemaker’s children having no shoes’? So true! We’ve been so focused tending to our clients’ websites, the Black Cap site and logo were needing a fresh coat of paint. With a little help from Adobe Illustrator and a large pot of coffee, the […]