web designer

Black Cap on TV
Black Cap on TV avatar

 in Event / Website Management  tagged Avant Garden Shop / Black Cap Design / blog / CHEX Daily / E-commerce / e-newsletters / Ontario / Pat Kenney / Peterborough / SEO / social media / The Garden Gate / web designer by

A longtime Black Cap Design client Brenda Ibey, owner of The Avant-Garden Shop, asked us to join her on the CHEX Daily show to talk about her e-commerce website.  Brenda’s show is called The Garden Gate.  The Avant-Garden Shop is a retail store located in downtown Peterborough, Ontario.  They provide quality garden accessories, backyard birding supplies, outdoor décor, and many other unique products.  They specialize in products crafted by Canadian Artists.  Black Cap Design designed and developed The Avant-Garden Shop […]

The Power of Colour
The Power of Colour avatar

 in Design & Development / Marketing  tagged branding / colour wheel / web designer by

What colours should you use on your website? Do you want warm, vivid, energetic colors like red, orange and yellow, or cool, calm, soothing colours like blue and green? What you decide depends on the message you want to send, the emotion you want to convey and the appeal it will have for your target audience. Branding If you’ve already worked through the branding process, a Web Designer can use this information to design & build your site, integrating the […]

My website is old…how do I know if it’s time for a new one?
My website is old…how do I know if it’s time for a new one? avatar

 in Design & Development / Search Engine Optimization (SEO)  tagged Black Cap Design / HTML / mobile devices / SEO / web designer / web developer / Web Standard / website structure by

You have a site that you really like.  The only problem: it was built 10+ years ago.  Does that mean it’s time to bite the bullet and have it redone? Not necessarily.  Like anything (computers, cars, people) “old” doesn’t necessarily equal “ready for the junk pile”!  Like an old faded pair of jeans, sometimes websites can look and feel more comfortable with age. People often judge a website by the way it looks. The way a site looks has nothing […]

Web Design 101: Don’t Leave Your Visitors in the Dark!
Web Design 101: Don’t Leave Your Visitors in the Dark! avatar

 in Content and Format  tagged branding / breadcrumbs / content / fonts / navigation menu / Usability / user interface / web designer / web developer by

How many times have you arrived at a website and asked yourself, ‘ok, now what am I supposed to do?’ Many people jump to the conclusion ‘geez i must be really dumb if I can’t figure this out!’ when the unfortunate reality often points to a poorly planned and executed design – what I call the ‘user interface’. In my work as a Web Designer & Developer, I visit a lot of websites.  Out of necessity, I’ve learned to quickly […]