target audience

Responsive Design Revisited
Responsive Design Revisited avatar

 in Cost / Design & Development  tagged mobile devices / responsive design / static website / target audience / website design by

Back in January I wrote a blog post called “Responsive Web Design – The Silver Bullet for Mobile Friendly Websites?” discussing the cost/benefit of responsive design. In case you’re not familiar with the term, responsive design involves designing and building a website that is capable of adapting to the screen size of the end user.  Responsive websites will morph or shift to accommodate very large and very small screens. Since writing that article we have completed several more responsive websites […]

4 Reasons to Start a Business Blog
4 Reasons to Start a Business Blog avatar

 in Blogging / Communication / Search Engine Optimization (SEO) / Website Management / WordPress Development  tagged blog / blogging / CMS / Search Engine Optimization / SEO / social media / target audience / web content / WordPress by

If you’re like most business owners, your goals likely include improving the SEO of your website, positioning yourself as a leader in your field, marketing your products and services, and gaining new customers or clients.  Adding and maintaining a blog on your business website can help you achieve all four of these objectives and save you money in the process. 1. Improve your Organic SEO If your website displays on the first few pages of an online search, you will […]

Need a Website But Don’t Want to Break the Bank?
Need a Website But Don’t Want to Break the Bank? avatar

 in Communication / Cost / Design & Development  tagged static website / target audience by

We have recently been taking calls from people interested in establishing a presence on the Internet for their business, club or organization, without the financial resources for a full blown website with all the bells and whistles. These calls are typically accompanied by the questions: Can it be done? Is it a good idea? How much will it cost? Can it be done? Absolutely. The web is an incredibly flexible platform. Think of it like Lego™. A website can be […]

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]

5 Things to Consider When Planning a Website
5 Things to Consider When Planning a Website avatar

 in Content and Format  tagged target audience / websites by

If you’re like most people, you’ve been thinking about having a website developed for a while. And, like most people, you’re wondering where to start. We’ve compiled a list of 5 important things to consider to help you get started. Answer these questions and you’ll be well on your way. Make sure to jot down your answers. It will help when it comes time to consult with us about planning the construction of your site. 1. What is the purpose […]