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4 Reasons to Start a Business Blog
4 Reasons to Start a Business Blog avatar

 in Blogging / Communication / Search Engine Optimization (SEO) / Website Management / WordPress Development  tagged blog / blogging / CMS / Search Engine Optimization / SEO / social media / target audience / web content / WordPress by

If you’re like most business owners, your goals likely include improving the SEO of your website, positioning yourself as a leader in your field, marketing your products and services, and gaining new customers or clients.  Adding and maintaining a blog on your business website can help you achieve all four of these objectives and save you money in the process. 1. Improve your Organic SEO If your website displays on the first few pages of an online search, you will […]

Black Cap on TV
Black Cap on TV avatar

 in Event / Website Management  tagged Avant Garden Shop / Black Cap Design / blog / CHEX Daily / E-commerce / e-newsletters / Ontario / Pat Kenney / Peterborough / SEO / social media / The Garden Gate / web designer by

A longtime Black Cap Design client Brenda Ibey, owner of The Avant-Garden Shop, asked us to join her on the CHEX Daily show to talk about her e-commerce website.  Brenda’s show is called The Garden Gate.  The Avant-Garden Shop is a retail store located in downtown Peterborough, Ontario.  They provide quality garden accessories, backyard birding supplies, outdoor décor, and many other unique products.  They specialize in products crafted by Canadian Artists.  Black Cap Design designed and developed The Avant-Garden Shop […]

Managing Your Online Presence with a Personal Website
Managing Your Online Presence with a Personal Website avatar

 in Blogging / Communication / Marketing  tagged blog / career blog / career management / career portfolio / Google ranking / SEO / social media / WordPress by

Develop your online brand with a personal website or blog built by Black Cap Design! Website Designer and Developer Pat Kenney will create a customized site and Project Manager Carrie Wakeford will help you develop content to showcase your skills and experience. In addition to being a Web Project Manager, Carrie offers her skills as a seasoned Career Management Consultant and Résumé Writer.  It all starts with the results of a Google search.  Have you Googled yourself lately? Are you […]

4 ways to Evaluate your Website?
4 ways to Evaluate your Website? avatar

 in Website Management  tagged Black Cap Design / blog / bounce rate / load time / mobile devices / SEO / social media / web content / web design / web security / website development / website redesign / YouTube by

Have you ever said “I have an old – but reliable website; why would I spend time and money doing an update or redesign?” You may be right; your website may be fine just the way it is, but before you can make a firm decision, take a bit of time to evaluate your current site. The team at Black Cap Design developed a list of questions that will help you think critically about your current website.  We hope these […]

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]

Improving your Website SEO?
Improving your Website SEO? avatar

 in Blogging / Search Engine Optimization (SEO)  tagged CMS / keywords / organic search / Search Engine Optimization / Search Engines / SEO / sitemap / social media / web content / web developer / webmaster tools / website / WordPress by

Your web developer may have already explained that your website will move up and down in search.  For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search.  Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo.  Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]

WordPress: Pages vs Posts – What’s the Difference?
WordPress: Pages vs Posts – What’s the Difference? avatar

 in Blogging / Content and Format / Website Management / WordPress Development  tagged child page / dashboard / how-to manuals / menu / RSS / Search Engines / social media / Web page / Web Pages / WordPress / WordPress training / XML by

For people who are new to WordPress, one of the first questions that arises is “what’s the difference between Pages and Posts?” The next time you’re poking around the administrative dashboard of your new website, have a look at the navigation menu.  You’ll see several tabs including a ‘Posts’ tab and a ‘Pages’ tab. If you click on each of those tabs in turn, you’ll notice the settings for pages and posts look pretty much the same.  You can create […]