Search Engine Optimization

One Page Websites – Pros and Cons
One Page Websites – Pros and Cons avatar

 in Content and Format / Design & Development / Search Engine Optimization (SEO)  tagged meta data / mobile devices / Search Engine Optimization / Search Engines / SEO / tabs / WordPress by

Mobile devices have become the driving force for recent changes in website design. Handheld devices with small screens have created a demand for responsive design; layout that changes automatically to suit your device type and screen resolution (see our blog post titled Responsive Web Design: The Silver Bullet for Mobile-friendly Websites?). This means Web Designers and Developers are on the lookout for new ways to present information that will work on both large and small screens. Enter the “one page” […]

4 Reasons to Start a Business Blog
4 Reasons to Start a Business Blog avatar

 in Blogging / Communication / Search Engine Optimization (SEO) / Website Management / WordPress Development  tagged blog / blogging / CMS / Search Engine Optimization / SEO / social media / target audience / web content / WordPress by

If you’re like most business owners, your goals likely include improving the SEO of your website, positioning yourself as a leader in your field, marketing your products and services, and gaining new customers or clients.  Adding and maintaining a blog on your business website can help you achieve all four of these objectives and save you money in the process. 1. Improve your Organic SEO If your website displays on the first few pages of an online search, you will […]

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]

If you could do just one thing to improve your SEO, what would it be?
If you could do just one thing to improve your SEO, what would it be? avatar

 in Content and Format / Search Engine Optimization (SEO) / Website Management  tagged AdWords / blog / blogging / Search Engine Optimization / Search Engines / SEO by

We recently conducted an experiment.  It wasn’t the kind of experiment you read about in the daily news.  It was more of a “oops, I wonder how long that tub of yogurt has been hiding at the back of the fridge” sort of experiment. Several years ago, I had a bit of spare time, and a few ideas, so I started writing articles for the Black Cap Design website.   A few months later, I noticed a big improvement in our […]

Improving your Website SEO?
Improving your Website SEO? avatar

 in Blogging / Search Engine Optimization (SEO)  tagged CMS / keywords / organic search / Search Engine Optimization / Search Engines / SEO / sitemap / social media / web content / web developer / webmaster tools / website / WordPress by

Your web developer may have already explained that your website will move up and down in search.  For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search.  Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo.  Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]

Selecting a CMS (Why WordPress is King)
Selecting a CMS (Why WordPress is King) avatar

 in Blogging / Hosting and Domain Registration / Website Management / WordPress Development  tagged CMS / Drupal / Hosting / Joomla / Linux / Open Source / PHP / Search Engine Optimization / SEO / static website / WordPress by

“I need a website that I can update myself, but I have no idea where to start.”  This is something we hear a lot from people looking to establish a presence on the Web.  It’s not surprising given the range of options available. A quick search for “Choosing a CMS” will return a mind-boggling amount of sometimes conflicting information.  So, where to start? Selecting a Hosting Platform (Choose Linux) It actually doesn’t matter if you’re opting for a static website […]

What is SEO? How to Get Found By Search Engines!
What is SEO? How to Get Found By Search Engines! avatar

 in Search Engine Optimization (SEO)  tagged alternate text / Bing / Google / HTML / keywords / meta tags / organic search / reciprocal links / robots / Search Engine Optimization / Search Engines / SEO / site redesign / text / web crawlers / web design / web developer / WordPress / XML / Yahoo by

What is SEO? SEO is an acronym for Search Engine Optimization. It’s nerd-speak for making your site accessible to search engines. Popular search engines like Google, Yahoo! and Bing are massive catalogues (think the phone book on steroids) of information about the websites that comprise the Web. Just how many sites are out there? As of October 2013, there are an estimated 767 million active websites! (Source: http://news.netcraft.com/.) No wonder it’s tricky getting your favourite search engine to find your […]