keywords

Keywords are words that are an important part of the message you are trying to send.

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]

Improving your Website SEO?
Improving your Website SEO? avatar

 in Blogging / Search Engine Optimization (SEO)  tagged CMS / keywords / organic search / Search Engine Optimization / Search Engines / SEO / sitemap / social media / web content / web developer / webmaster tools / website / WordPress by

Your web developer may have already explained that your website will move up and down in search.  For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search.  Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo.  Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]

What is SEO? How to Get Found By Search Engines!
What is SEO? How to Get Found By Search Engines! avatar

 in Search Engine Optimization (SEO)  tagged alternate text / Bing / Google / HTML / keywords / meta tags / organic search / reciprocal links / robots / Search Engine Optimization / Search Engines / SEO / site redesign / text / web crawlers / web design / web developer / WordPress / XML / Yahoo by

What is SEO? SEO is an acronym for Search Engine Optimization. It’s nerd-speak for making your site accessible to search engines. Popular search engines like Google, Yahoo! and Bing are massive catalogues (think the phone book on steroids) of information about the websites that comprise the Web. Just how many sites are out there? As of October 2013, there are an estimated 767 million active websites! (Source: http://news.netcraft.com/.) No wonder it’s tricky getting your favourite search engine to find your […]