branding

Creating a name, image, logo, tagline that differentiates you from others and helps you stand out in the customers mind.


The Power of Colour
The Power of Colour avatar

What colours should you use on your website? Do you want warm, vivid, energetic colors like red, orange and yellow, or cool, calm, soothing colours like blue and green? What you decide depends on the message you want to send, the emotion you want to convey and the appeal it will have for your target audience. Branding If you’ve already worked through the branding process, a Web Designer can use this information to design & build your site, integrating the […]


The Website of Your Dreams
The Website of Your Dreams avatar

If you’re considering having a website designed or redesigned, selecting a Web Designer is just the first step. Imagine you have just commissioned a painting.  The artist will need to know what you have envisioned – portrait, landscape, abstract… A Web Designer is like an artist staring at a blank canvas.  You really don’t want your Designer jumping in without any guidance from you, especially if you are working to a deadline.  In most cases a Web Designer will start […]


Web Design 101: Don’t Leave Your Visitors in the Dark!
Web Design 101: Don’t Leave Your Visitors in the Dark! avatar

How many times have you arrived at a website and asked yourself, ‘ok, now what am I supposed to do?’ Many people jump to the conclusion ‘geez i must be really dumb if I can’t figure this out!’ when the unfortunate reality often points to a poorly planned and executed design – what I call the ‘user interface’. In my work as a Web Designer & Developer, I visit a lot of websites.  Out of necessity, I’ve learned to quickly […]


Building a Website: Your Role in the Process – A Great Webinar
Building a Website: Your Role in the Process – A Great Webinar avatar

At Black Cap, we regularly get questions from clients like “what’s involved in getting  a website project rolling?”, “what do you need from me?”,  and “what’s better – a custom-built CMS or an open source CMS like WordPress?”.  So, we were excited to find this great webinar – because it covers these questions and many more.  The presenter takes a common sense approach, using plain language…no technical jargon! When we first listened (it’s audio with PowerPoint) we wondered if the […]


Web Page Layout – How To Create a Welcoming Web Experience
Web Page Layout – How To Create a Welcoming Web Experience avatar

Are you considering having a website designed or re-designed? Page layout is something most end-users seldom think about. People are likely to have a “yuck!” or “hmmm nice” reaction to a given website, and don’t give it much more thought. Good page layout keeps visitors at your site. Nothing gets people running for the exit doors faster than bad layout. So, what is page layout? Simply put, it’s where stuff is placed on your site’s Web pages. It’s a bit […]