Monthly Archives: January 2014

Managing Your Online Presence with a Personal Website
Managing Your Online Presence with a Personal Website avatar

 in Blogging / Communication / Marketing  tagged blog / career blog / career management / career portfolio / Google ranking / SEO / social media / WordPress by

Develop your online brand with a personal website or blog built by Black Cap Design! Website Designer and Developer Pat Kenney will create a customized site and Project Manager Carrie Wakeford will help you develop content to showcase your skills and experience. In addition to being a Web Project Manager, Carrie offers her skills as a seasoned Career Management Consultant and Résumé Writer.  It all starts with the results of a Google search.  Have you Googled yourself lately? Are you […]

Responsive Web Design: The Silver Bullet for Mobile-friendly Websites?
Responsive Web Design: The Silver Bullet for Mobile-friendly Websites? avatar

 in Content and Format / Design & Development / WordPress Development  tagged mobile-friendly / responsive design / WordPress by

There has been a lot of buzz lately about Responsive Website Design.  I’ve recently read several articles suggesting responsive design is the future of the Web and without it, sites are not truly mobile-friendly.  What is responsive design, and does it live up to the hype? Let’s start with some historical context.  In the early days of the Web, computer monitors were massive, but the screens were quite small.  To accommodate small screen size, website layouts were narrow.  As screen […]

4 ways to Evaluate your Website?
4 ways to Evaluate your Website? avatar

 in Website Management  tagged Black Cap Design / blog / bounce rate / load time / mobile devices / SEO / social media / web content / web design / web security / website development / website redesign / YouTube by

Have you ever said “I have an old – but reliable website; why would I spend time and money doing an update or redesign?” You may be right; your website may be fine just the way it is, but before you can make a firm decision, take a bit of time to evaluate your current site. The team at Black Cap Design developed a list of questions that will help you think critically about your current website.  We hope these […]

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]