Monthly Archives: December 2013


The Website of Your Dreams
The Website of Your Dreams avatar

If you’re considering having a website designed or redesigned, selecting a Web Designer is just the first step. Imagine you have just commissioned a painting.  The artist will need to know what you have envisioned – portrait, landscape, abstract… A Web Designer is like an artist staring at a blank canvas.  You really don’t want your Designer jumping in without any guidance from you, especially if you are working to a deadline.  In most cases a Web Designer will start […]


If you could do just one thing to improve your SEO, what would it be?
If you could do just one thing to improve your SEO, what would it be? avatar

We recently conducted an experiment.  It wasn’t the kind of experiment you read about in the daily news.  It was more of a “oops, I wonder how long that tub of yogurt has been hiding at the back of the fridge” sort of experiment. Several years ago, I had a bit of spare time, and a few ideas, so I started writing articles for the Black Cap Design website.   A few months later, I noticed a big improvement in our […]


New Site for the Lakefield Horticultural Society
New Site for the Lakefield Horticultural Society avatar

We recently had the pleasure of working with the Lakefield Horticultural Society to design and build their new website.  We communicated closely with the Society’s Past President, Brenda Ibey who provided a clear vision for the the new website, and contributed many of the beautiful images featured on their site. Lakefield Horticultural Society volunteers work hard each year to beautify the village of Lakefield, Ontario and provide a trove of information about gardening and horticulture, including hosting monthly speaking engagements. […]


Improving your Website SEO?
Improving your Website SEO? avatar

Your web developer may have already explained that your website will move up and down in search.  For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search.  Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo.  Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]


WordPress: Pages vs Posts – What’s the Difference?
WordPress: Pages vs Posts – What’s the Difference? avatar

For people who are new to WordPress, one of the first questions that arises is “what’s the difference between Pages and Posts?” The next time you’re poking around the administrative dashboard of your new website, have a look at the navigation menu.  You’ll see several tabs including a ‘Posts’ tab and a ‘Pages’ tab. If you click on each of those tabs in turn, you’ll notice the settings for pages and posts look pretty much the same.  You can create […]